Anyone who owns an F-150 can tell you what has made it America’s best-selling pickup truck, and indeed the best-selling vehicle of any sort, for over four decades. Quite simply, it’s built to get the job done, no matter how tough that job may be. But the redesigned 2024 Ford F-150 doesn’t rest on past glory; it offers more power, technology, and efficiency than ever before. From its high-strength steel frame and its strong but lightweight aluminum alloy body to a range of features like the Pro-Access Tailgate and Pro Power Onboard outlets, the F-150 offers unmatched versatility and capability. Add in its growing leadership in hybrid engine technology and a full suite of modern safety and comfort features, and it's clear why the F-150 is your ideal workhorse and around-town family vehicle.
For 2024, Ford has refreshed the F-150’s exterior and added more standard safety and connectivity features. Last year’s trim levels return, ranging from the base XL through the luxurious Platinum, along with the Tremor and the Raptor. The Tremor is designed for off-road performance with a specially tuned suspension, larger approach and departure angles, all-terrain tires, steel skid plates, and more. The mighty Raptor takes this off-road prowess even further with a choice of high-output engines, a unique coil-spring rear suspension, and massive 37-inch tires. Ford also continues to offer a variety of configurations, including three cab sizes and three bed lengths, allowing the F-150 to appeal to a wider variety of drivers.
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A pickup’s strength begins with what lies under the hood. The 2024 F-150 offers a range of engines that includes V6 and V8 options, each tuned for purposes ranging from efficiency to towing to off-road performance. As part of the updates for the 2024 model year, the old naturally-aspirated 3.3-liter base engine was dropped from the lineup, making the popular 2.7-liter twin-turbo EcoBoost V6 the new base option. On the efficiency front, Ford has achieved the remarkable feat of matching the prices of the 3.5-liter EcoBoost V6 and the 3.5-liter PowerBoost Hybrid V6, so buyers don’t need to pay a premium for the greater efficiency of a hybrid. Both engines are part of the following lineup:
2.7-liter Ecoboost V6
Equipped with Auto Stop-Start technology and tuned for a balance of cost, fuel efficiency, and power, this turbocharged motor is anything but your typical base engine with its 325 hp and 400 lb-ft of torque. For durability, the upper part of its block and its cylinders are cast from the same high-strength graphite iron as Ford’s legendary Super Duty 6.7-liter Power Stroke diesel, so it can power your work truck for a long, long time. This V6 is the standard offering on the XL, STX, and XLT trims.
3.5-liter EcoBoost V6
Standard on the King Ranch and Platinum trims and optional on the XL, XLT, Tremor, and Lariat, this engine pumps out 400 hp and 510 lb-ft of torque. Despite its phenomenal output, the twin-turbo design means it is relatively efficient when cruising at a steady speed. Note that this engine, when equipped with a towing package, can pull a class-leading 13,500 lbs, making it the go-to option for anyone anticipating serious trailering.
3.5-liter PowerBoost Full Hybrid V6
With 430 hp and an eye-opening 570 lb-ft of torque, the PowerBoost full-hybrid powertrain makes no compromises. It pairs the 3.5-liter twin-turbo EcoBoost engine with a powerful electric motor for even greater power and efficiency. You can select this option on the XLT, Lariat, King Ranch, and Platinum trims. Choosing the PowerBoost engine also means you'll have the choice of a standard 2.4 kW or optional 7.2 kW Pro Power Onboard integrated generator.
5.0-liter Ti-VCT V8
Ford’s venerable V8 marches into the modern era with flex-fuel capability along with Auto Stop-Start technology for improved fuel economy. It produces a hefty 400 hp and 410 lb-ft of torque. This engine is standard on the Tremor and Lariat and optional on the XL, XLT, and STX trims. If you chose the XL regular cab, long bed configuration, this reliable V8 is the standard engine.
3.5-liter EcoBoost High-Output V6
This is the first of two engines available only in the F-150 Raptor, which Ford refers to as its “Baja-bred” F-150. Befitting an off-road king, this potent power plant cranks out 450 hp and 510 lb-ft of torque. With its unique High-Output EcoBoost engine, the Raptor can leap from zero to 60 mph in a touch over five seconds and power through rough terrain.
5.2-liter Supercharged V8
This engine is reserved for the F-150 Raptor R super truck and is a modified version of the engine in the Ford Mustang Shelby GT500. It rests underneath the model’s unique Power Dome hood, hinting at the raw muscle on offer in the mightiest F-150 of all. The addition of a supercharger means this V8 can produce an incredible 700 hp and 640 lb-ft of torque.
Ford’s industry-leading Pro Power Onboard offers exportable electricity to run a range of tools and appliances. The base version is available on any gas-powered 2024 F-150 and delivers 2.0 kW of electricity, enough for powering a tailgate party or portable heater.
But stepping up to the PowerBoost hybrid V6 unlocks even more power. Choose the standard 2.4 kW option, and you’ll get up to 85 hours of runtime and enough juice to run tools for carpentry and other trades. Or choose the class-leading 7.2 kW option, and you can power a whole workshop or a framing crew for up to 32 hours. Drivers have even used Pro Power Onboard to keep their lights and appliances running during extended blackouts.
Auxiliary power is only one of several ways that the F-150 makes your work day better. The brand-new Pro-Access Tailgate offers multiple features to make accessing the bed easier. With power up/down, a work surface with indentations to hold pencils, cups, and mobile devices, and a built-in ruler, it’s like a mobile workshop. New for 2024, the step cut-out is wider to make stepping up to the bed a breeze, and an integrated swing gate allows you to get closer to the cargo in the bed, even when the F-150 is hooked to a trailer.
Speaking of trailers, the F-150’s Pro Trailer Hitch Assist makes hitching up easier and faster than ever. It actually backs the truck up to the trailer automatically, almost hands-free, using the rear camera to align the hitch and trailer coupler. All you have to do is hold down a button. Once the trailer is connected, Pro Trailer Backup Assist makes backing into a spot as easy as turning a knob to show the system where you want it to go; your truck does the rest.
For 2024, the F-150 offers version 1.2 of its optional BlueCruise hands-free driving system. Designed for highway driving, BlueCruise 1.2 offers new capabilities, including Lane Change Assist, which can change lanes safely with the tap of a turn signal. Plus, In-Lane Repositioning can sense vehicles crowding your lane and move the F-150 over to the side to keep a safe distance. These features let you enjoy the ride and arrive at your destination stress-free. BlueCruise can be activated at the time of sale or at any time during the ownership experience, and a free trial is included with compatible models.
The F-150 offers 10 standard driver assistance features. These include Pre-Collision Assist with Automatic Emergency Braking, a Lane Keeping System, and a Blind Spot Information System with Cross-Traffic Alert. An optional Exit Warning alerts you and your passengers to traffic, cyclists, and pedestrians approaching from behind before you open a door, and an optional 360-degree camera system shows you your truck in relation to its surroundings.
The 2024 F-150 offers a new class-exclusive 5G LTE modem. In addition to faster mapping, Wi-Fi connectivity, and Ford Power-Up software updates, it gives cloud-based access to FordPass and Ford Pro Telematics, making it easier for fleet managers to schedule service and increase fleet uptime.
Ford’s SYNC 4 infotainment system with a 12-inch touchscreen is now standard across the F-150 lineup. You can monitor or control every system in the truck from this digital console, including Smart Hitch, Pro Power Onboard, and a function that enables drivers to give voice feedback to Ford about the system’s functionality. This screen pairs with a 12-inch digital gauge cluster behind the steering wheel and an optional head-up display to give F-150 drivers complete awareness and control at all times.
If all of this doesn’t have you convinced that the redesigned 2024 Ford F-150 is the perfect truck for your needs, we have a great way to seal the deal: a test drive! Come to DePaula Ford and drive America’s best-selling truck today. Call ahead to schedule an appointment, or just come in and say “Hi.” We’ll get the keys out and let you experience the F-150 for yourself. We promise that you’ll be amazed, just like millions of F-150 buyers over the decades.
*Images, fuel economy, and other stats, may reflect higher trim levels, options, or features that may result in a higher cost from the starting MSRP.
MSRP excludes tax, license, registration, additional options, and possible destination charges. Dealers set own prices.
