Roaring to Life Raptor Style: The Adventure-Ready 2024 Bronco Raptor
What does the ultimate adventurer look like in the automotive realm? Many automakers entice us with SUVs that look the part of off-road adventurers with their rugged stances and underbody skid plates, but not all of them have the heart of a road warrior, leaving them destined for a life on the pavement. They’re adventurers by aesthetics only, which isn’t where it counts. Fortunately, Ford takes a different approach with genuine adventurers like the 2024 Bronco Raptor.
The Bronco is legendary, with Ford reintroducing the iconic nameplate to widespread acclaim in 2021. Bigger, more capable, and better equipped than ever, the Bronco marks a new era of capability and puts rivals on notice. The 2024 Bronco Raptor builds on that capability and takes it to the next level, becoming an SUV that can do double duty as a weekday road warrior with head-turning style and city-made maneuverability and a weekend adventurer with plenty of grit for the trail. If you’re looking for the best Ford Bronco for sale, here’s how the 2024 Bronco Raptor sets new benchmarks as a go-anywhere SUV in four key areas.
#1. Its Iconic Design Is Even Better: New Options
The 2024 Bronco Raptor is a four-door SUV with a hard top that, along with the doors, can be removed for a fully immersive experience on and off the pavement. Ford adds to the Raptor’s aesthetic by outfitting it with an exclusive Raptor hood, high-coverage fender flares, and LED signature lighting. The front grille is also iconic, with its carbonized gray paint, black Ford lettering, and Maker lamps.
The Bronco Raptor sees a new design package and two new paint options for 2024. Ford expands the SUV’s exterior color palette to include Velocity Blue and Shelter Green, which pays homage to Ford’s history of building off-road vehicles for the American Army during World War II. The Code Orange package transforms the Raptor, adding Code Orange elements throughout the exterior and interior of the SUV. Those Code Orange elements stretch from the seatbelts to the tow hooks, beadlock rings, and rear fender graphics.
#2. It’s Powerful and Engaging: Turbocharged Heartbeat and GOAT Modes
The 2024 Bronco Raptor is ready for anything, courtesy of its potent heartbeat and advanced four-wheel drive (4WD) system. Ford puts a twin-turbocharged 3.0L EcoBoost V6 engine and 10-speed automatic transmission under the hood. The combination is impressive, with the powertrain producing 418 hp and 440 lb-ft of torque for outstanding power at any speed on or off the pavement. It also yields an impressive 4,500 lbs towing capacity, giving the Bronco Raptor another facet to its well-established work ethic.
Ford provides more control over the V6’s output and the Bronco Raptor’s performance with its Terrain Management System and GOAT (Goes Over Any Type of Terrain) Modes. As the most adventurous and rugged, the Bronco Raptor has a variety of modes, including Normal, Eco, Sport, Slippery, Sand/Snow, Mud/Ruts, and Rock Crawl. These models tailor the Bronco Raptor’s steering, handling, and powertrain performance to the condition or your driving preferences. For example, Rock Crawl engages the 4WD lock and rear differential lock, while Sport increases the response of the accelerator and gives the steering a sportier feel.
#3. It’s Built to Explore: Off-Road Components
The Bronco is designed to explore, but the 2024 Bronco Raptor takes that exploration further with its all-terrain tires, heavy-duty base plates, off-road-tuned suspension, trail technologies, and advanced 4WD system. It’s everything you want and need in a 4WD SUV and much, much more. Ford covers all its bases, outfitting the Bronco Raptor with 17-inch alloy wheels wrapped in 37-inch all-terrain tires, an upgrade over the Bronco’s 35-inch tires. You can also opt for beadlock-capable wheels.
You can confidently venture off the pavement knowing the Bronco Raptor is well-protected, courtesy of heavy-duty steel base plates along the underbody and rock rails with removable running boards at the sides. The heavy-duty modular front bumper features two tow hooks, two more at the rear, and exclusive elements, like Rigid LED fog lights and off-road lamps with removable end caps. More elements work behind the scenes to satiate the Bronco Raptor’s penchant for adventure.
The Bronco Raptor features Ford’s advanced 4WD system with Automatic On-Demand Engagement and the HOSS 4.0 system with FOX Live Valve 3.1 Internal Bypass Semi-Active Dampers. The system showcases Ford’s no-compromise approach to performance, with the sensors continuously monitoring the terrain and making the necessary adjustments to optimize traction and control. The result is impressive in every regard.
With the Bronco Raptor’s control arms designed by Ford Performance, there are 13 inches of travel at the front wheels and 14 inches at the rear. The Bronco Raptor’s approach, breakover, and departure angles also paint a clearer picture, measuring at 47.2 degrees, 30.8 degrees, and 40.5 degrees, respectively. For comparison, a four-door Bronco with 35-inch tires has an approach angle of up to 43.2 degrees, a breakover angle of up to 26.3 degrees, and a departure angle of up to 37 degrees.
#4. It’s Innovative On and Off the Pavement: Technologies
The 2024 Bronco Raptor has brawn and brains. It has the muscle to tackle any terrain and the ingenuity to heighten its performance over the competition, making your experience in the driver’s seat even better. We see this in several areas, from the Bronco Raptor’s expansive center touchscreen display to its trail-related technologies.
The Bronco Raptor boasts a tech-centric interior framed by a 12-inch digital instrument cluster and a 12-inch center touchscreen display with Ford’s unique SYNC 4 infotainment system. The digital instrument cluster provides vital performance insights, while the SYNC 4 system offers connectivity, navigation, in-vehicle apps, and more. The system is intuitive and easy to use, with Ford sweetening the package by including wireless Apple Carplay and Android Auto integration.
While the Bronco Raptor keeps you connected and informed, this SUV also offers plenty of trail-related technologies to heighten your control and improve your experience on the trail. These features extend beyond the seven GOAT Modes and the Terrain Management System to advanced technologies like Trail Control, Trail Turn Assist, and Trail One-Pedal Drive. Trail Control acts as cruise control at low speeds on the trail and is easily engaged via the Trail Control button at the center of the GOAT Modes dial.
The Bronco Raptor’s class-exclusive Trail One-Pedal Drive takes your experience to the next level by lightening your responsibilities as the driver. Trail One-Pedal Drive combines the function of the accelerator and brake pedals when traveling at slow speeds in 4WD. To increase or maintain speed, engage the accelerator pedal and disengage it to apply the brakes. Lastly, Trail Turn Assist reduces the Bronco Raptor’s turning radius to help you navigate tight, technical areas without compromising the SUV.
The Adventure Continues With the 2024 Bronco Raptor
With a starting price just north of $91,000, the 2024 Bronco Raptor is undeniably a cut above the rest as the most off-road-capable and well-equipped SUV in the segment.[a] Ford ignores no detail, from the Bronco Raptor’s expanded design options in 2024 to its potent heartbeat, off-road components, and advanced technologies. The Bronco Raptor appeals to those adventurers ready to invest in the iconic frame of the Bronco, but one capable of anything, anywhere, with the heart of a road warrior and the work ethic to match.
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