The Ford F-150 Is Way More Than a Traditional Pickup Truck

September 10th, 2021 by

A blue 2019 Ford F-150 is shown from the side parked in a dirt field surrounded by forest.

Some vehicles lend themselves to stereotypes by virtue of their common use and typical buyer profile. Take the humble pickup truck: it has a history of providing rugged capability and mud-streaked off-roading adventure. Visit a used F-150 dealer and ask to test drive a truck, and you might expect your salesperson to ask what type of job you’ll need it to perform.

Looking through the work truck lens, it’s easy to think that pickup trucks are reserved for the job site or for folks that need to tow, haul, or traverse rugged trails and mountain tops. It might surprise you to learn, though, that the demographic is shifting, and today pickup buyers include groups like young families, commuters, and environmentally-conscious drivers looking to lighten their carbon footprint.

How can this be? A closer look at the legendary Ford F-150 full-size pickup reveals that it’s loaded with trims and features designed for more than just trails and trailering. In fact, more and more busy families are choosing to add a full-size pickup as their daily carpool vehicle. It makes sense since today’s pickups have cavernous interior passenger space and plenty of additional room for gear.

Full-Size Pickups Join the Carpool Line

If you’re seeking an affordable people mover that’s equally at home on the soccer field and the Friday date night valet line, consider a pre-owned Ford F-150. No longer are these trucks the spartan workhorses they used to be, complete with vinyl seating surfaces and hand-crank windows. Not even close. Today, you can dial in all the roominess and comfort you desire at a surprisingly affordable price.

These days, the word luxury applies to the F-150 just as easily as more common pickup descriptions, like ruggedness and utility. The 2019 model year lineup earned a perfect 10/10 rating from the discerning reviewers at Car and Driver, not only for its capability. The upscale Platinum and Limited trims feature high-end luxury finishes commonly seen in premium imports, and it’s that comprehensive range of characteristics that earned the F-150 a spot on many journalists’ Best Of list.

Inside you’ll find heated and ventilated massaging seats, a giant panoramic sunroof, and supple leather seating. Ford’s message to families is clear: this is not your ordinary pickup. With the bar raised on luxury and spaciousness, Ford also infuses newer F-150 trucks with next-generation connectivity and infotainment technology. Apple CarPlay and Android Auto are options, along with a 4G LTE hotspot and a selection of premium audio systems from Bang & Olufsen and Harman Kardon.

It’s truly the best of both worlds for families because the cabin feels like a large SUV, yet there’s still a truck bed available for hauling weekend big box store cargo or stowing your high schooler’s smelly football gear. Many families that have made the switch can’t say enough about the usefulness of a pickup truck bed. It even comes in handy as a pre-game tailgating hub in a way no SUV can match.

A blue 2019 Ford F-150 is shown from the front towing a closed trailer on a dirt road after leaving a used F-150 dealer.

Road Trip Ready Safety and Fuel Economy

Appealing to non-traditional buyers outside the core demographic doesn’t stop at dressing up the F-150’s interior: Ford also touts the full-size truck’s abundant safety technology and fuel-sipping characteristics. These two features will perk up the ears of not only families but also commuters. If you spend a lot of time on highways and backroads, you want assurances that your vehicle is safe and economical to drive.

Ford evolves its list of safety features with every new model year. More recent production years incorporate the newest driver-assist safety systems to keep drivers alert and help protect every occupant. These systems incorporate sensors, cameras, and radar to constantly monitor the area surrounding your F-150, alerting the driver to any potential hazards and even mitigating with emergency braking if necessary.

Pre-Collision Assist with Automatic Emergency Braking can sense vehicles and pedestrians ahead, and if the vehicle is in danger of a collision, it will intervene with aggressive braking maneuvers to prevent or minimize the severity of a crash. Other similar systems include Lane Keeping, which notices when the vehicle drifts out of its lane. If the turn signal isn’t engaged, it will send an alert and even provide gentle steering nudges to correct the drifting.

In recognition of Ford’s commitment to safety, the National Highway Transportation Safety Administration bestowed many perfect 5-Star Overall Ratings on the F-150, including for 2019 model year trucks. Beginning in the 2015 model year, Ford shifted to an aluminum body, a lighter material that was both rust-resistant and safer. That single change helped earn its very first 5-Star Rating.

A red 2022 Ford F-150 Lightning is shown from the front driving on an open road.

The 2022 Lightning: Blazing a Path to a Zero-Emissions Future

Used F-150 shoppers will have to wait a year or two to tap into Ford’s latest pickup truck innovation: the all-new, all-electric Ford F-150 Lightning. Making its debut for the 2022 model year, the Lightning relies on two electric motors to deliver more power than any F-150 in history, along with 300 miles of driving range for a stress-free EV ownership experience.

It wasn’t long ago that the phrase “environmentally-friendly full-size pickup” was nothing but an oxymoron. Ford turns that notion upside down with the new Lightning, but even within its traditional gas-powered lineup, there are plenty of fuel-sipping engine options that don’t compromise on power.

Thirteenth generation F-150s (2015 – 2020) feature EcoBoost engines like the 2.7-liter V6 that pumps out 325 horsepower and 400 lb-ft of torque while still delivering a very respectable 20 mpg city and 26 mpg highway. Overall, Ford’s engine design strategy is trending toward smaller, lighter alternatives with the same or better output levels.

As the planet grapples with climate change and the role fossil fuels play in its proliferation, companies like Ford continue investing time and money in alternative fuel powertrains. With the dynamic and powerful 2022 Ford Lightning pickup, it’s evident that the company has found a sweet spot between capability and environmental stewardship.

High-Quality Options Abound

Overall, the F-150 lineup across multiple model years offers plentiful options for drivers new to pickups. So many of us are SUV-weary but hang on to old patterns and habits for reasons like desiring a low cost of ownership or preferring the spaciousness of a large SUV. We believe that if more buyers investigated all the benefits of pickup truck ownership, they’d switch in a heartbeat.

This is especially true in the used truck market because there are so many great deals to be found, even in newer model years. Ford’s Blue Advantage Certified Pre-Owned program gets used truck buyers behind the wheel of the highest quality used inventory. These trucks are put through a rigorous multi-point inspection and meet specific guidelines to qualify for certification.

With two levels to pick from – Gold Certified and Blue Certified – buyers get to cherry-pick the best possible truck. Gold Certified trucks receive a 172-point inspection, a thorough reconditioning, and come with extra warranty coverage that includes a 12-month/12,000-mile Comprehensive Limited Warranty and a 7-year/100,000-mile Powertrain warranty.

Go for a Blue Certified F-150, and you’ll be comforted by the 139-point inspection, full reconditioning, 90 days of free 24/7 Roadside Assistance, and a 90-day or 4,000-mile Comprehensive Limited Warranty that covers nearly every component. Whether you go with Gold or Blue, you’re gaining peace of mind only factory-authorized certification delivers.

If you’re on the hunt for your next family car or commuter, it’s time to consider an F-150. Compromise nothing and gain a laundry list of functionality that will have your back as you navigate carpool lanes, an afternoon of errands, and everything in-between.

Posted in Used F-150 Dealer