2024 Ford Bronco vs 2024 Jeep Wrangler

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  • 2024 Ford Bronco

    A green 2024 Ford Bronco Badlands is angled left.

    Starting at

    $39,190[a]

    2024 Jeep Wrangler

    A white 2024 Jeep Wrangler is shown angled right.

    Starting at

    $32,095

    13.1Ground Clearance (in)12.9
    37Water Fording (in)34
    83.0Cargo Space (cu.ft.)72.4

    When thinking about enthusiast-oriented off-road SUVs, two models instantly spring to mind: the Jeep Wrangler and the Ford Bronco. These two off-road vehicles have established themselves as dependable options for drivers who want to venture far from the beaten path and partake in everything from mudding and hill climbing to rock crawling and trail runs. But which one should you go with and why? Well, with this 2024 Ford Bronco vs 2024 Jeep Wrangler breakdown, we will help guide you through the pros and cons of these two off-road SUVs and reveal which one might best benefit you depending on what you're looking for out of an off-road vehicle.

    When it comes to new content for the model year, the 2024 Jeep Wrangler offers a slate of updates. There is the new Rubicon X trim, which adds more upscale off-road capabilities to the Wrangler, along with a full-float solid rear axle for the Rubicon trim. A Warn winch, new grille, and new infotainment stack featuring the Uconnect 5 suite with a larger touchscreen add to the 2024 Wrangler's value. The standard Wrangler is available across seven distinct trims, including the Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392. The Wrangler is also available in open-air designs both as a two-door and four-door SUV.

    The 2024 Ford Bronco carries over many features from the outgoing model year, including the two new colors and the available Heritage Editions for those who want to indulge in a little bit of the Bronco's iconic history, but obviously updated for modern-day driving. The Bronco has also received a standard heavy-duty bumper for the Badlands trim, and the upgraded Ford SYNC 4 infotainment suite featuring a 12-inch HD display is now standard across the line-up, giving you greater access to media, vehicle apps, off-road profiles, and navigation. The 2024 Ford Bronco is available across nine trims, including the Big Bend, Black Diamond, Outer Banks, Badlands, Heritage Edition, Wildtrak, Everglades, Heritage Limited Edition, and Raptor. Like the Wrangler, the Bronco is available as a two-door and four-door model.

  • Capabilities

    A white 2024 Ford Bronco is shown off-roading on a steep rocky trail.

    Two Amazing Off-Road SUVs

    The capabilities of the Jeep Wrangler and Ford Bronco are quite close. In fact, you really can't find better features from production off-road SUVs, and that spells great news for shoppers. But how do things break down between the Bronco and the Wrangler? Feature-wise, both offer impressive off-road capabilities, but the Bronco pulls ahead in some places.

    The 2024 Wrangler is available with three different 4x4 systems. That means only the top Rubicon trims with their Rock-Trac system offer important off-road features like Tru-Lok electronic locking differentials, a front sway bar disconnect, and full-float axles. These features are what enable the Wrangler to provide the traction you need to scale the terrain you want. Plus, even with these top trims, you still have to opt for the optional Xtreme 35 package to upgrade from the stock 33-inch tires to proper 35-inch tires. While the 2024 Wrangler is certainly capable, you will have to pay for it.

    Customizable Performance

    The 2024 Bronco has some equally awesome features when it comes to its capabilities. From the available Warn winch all the way to its standard HOSS (High-technology Off-road Stability Suspension) system, it has everything you need to travel safely off-road. The Bronco is able to rock-crawl and hill climb thanks to its fantastic suite of features. The best part is the Sasquatch Package is available on even the base trim, equipping the 2024 Bronco with 35-inch mud-terrain tires on beadlock capable wheels, advanced 4x4 with locking front and rear differentials, high-clearance suspension, and Blistein position-sensitive shock absorbers. That means the affordable Bronco Big Bend can offer comparable off-road features to the top-of-the-line Wrangler Rubicon Xtreme 35.

    While both vehicles offer amazing off-road capabilities, the combination of the accessible Sasquatch Package and the high-end Raptor trim, which includes HOSS 4.0 with FOX dampers and 37-inch tires, definitely gives the Bronco an edge over the Wrangler. Add quality-of-life features like the Terrain Management System featuring up to seven different GOAT (Goes Over Any type of Terrain) modes, and you can customize the Bronco's handling capabilities based on your off-road skill level. This gives the 2024 Bronco a lot of scalability, whether you're a novice off-roader or a veteran of the trails.

  • Capacity

    A blue 2024 Ford Bronco is shown being loaded with cargo in the rear storage areas.

    More Space for Your Gear

    The capacity of an off-road SUV can sometimes be rather limited depending on the configuration. These vehicles focus mostly on the capabilities to travel through harsh environments, so cabin space and cargo capacity aren't the biggest concerns. However, that doesn't mean Ford hasn't figured out a way to engineer the 2024 Bronco to get the most cargo capacity possible without sacrificing its off-road capabilities. Within its segment, and compared to the Jeep Wrangler, the Bronco actually has some commendable cargo volume, whether you need storage for an afternoon trail run or room for enough camping gear for an overnight adventure.

    The 2024 Ford Bronco offers 23.6 cu.ft. of cargo volume behind the second row in the two-door variant, so you have ample space to store your gear if you need it. If you fold down the second row, you can make use of up to 52.3 cu.ft. of cargo volume in the Bronco's two-door configuration, which is great if you want a small off-road SUV with a lot of storage capacity. In the four-door format, you have up to 38.3 cu.ft. of cargo volume behind the second row of seats and a massive 83 cu.ft. of space with the second row folded down. This is a lot more space than what you get with the Jeep Wrangler.

    For the 2024 Wrangler, the two-door format only nets you 12.9 cu.ft. of cargo volume behind the second row, while folding down the second row gives you up to 31.7 cu.ft. of space. In the four-door format, the Wrangler offers 31.7 cu.ft. of space behind the second row and up to 72.4 cu.ft. of space with the second row folded down. That means you get 65% more cargo volume in the two-door Bronco compared to the two-door Wrangler. Looking at the amount of space you get with the four-door variants, the Bronco offers 15% more cargo volume than the Wrangler. If you want great off-road capabilities and plenty of cargo volume, the Bronco definitely offers a lot more space for you to utilize.

  • Safety

    A close up of the rear of a red 2024 Ford Bronco Wildtrak is shown during a 2024 Ford Bronco vs 2024 Jeep Wrangler comparison.

    Updated Safety Technologies

    Safety is paramount for an off-road vehicle. From maps and navigation to roll stability and traction control, there are a lot of systems you need for both daily driving and off-road adventures. Both the 2024 Jeep Wrangler and the 2024 Ford Bronco come with a lot of support for off-road travels, including built-in app support for navigation, curated trail maps, and points of interest for the Ford Bronco. These specialized features help make these vehicles highly capable and very safe no matter where you travel.

    The 2024 Jeep Wrangler now features side-curtain airbags and a robust suite of driver assist tools. This includes up to 85 available safety and security systems. Forward collision alert still isn't standard on the lower trims, but traction control, electronic stability control, and a ParkView backup camera are standard on every option in the trim line. Blind-spot monitoring and cross-traffic alerts with ParkSense are standard on the High Altitude and Rubicon trims. Smart device connectivity also enables you to track vehicle health and information about the Wrangler, which is super useful.

    Ford’s Cutting-Edge Features

    The 2024 Ford Bronco matches the Wrangler with the side-curtain airbags and the patented Personal Safety System with rollover sensors and protection. There is also AdvanceTrac with Roll Stability Control for traction and stability management. You even have standard Trailer Sway Control and an available 360-degree camera for a full view of your surroundings.

    The comparison between the 2024 Bronco vs 2024 Wrangler starts to favor Ford's off-road SUV with features like the Ford Co-Pilot360 suite, which features standard Pre-Collision Assist with Automatic Emergency Braking. You also have optional assists like a Lane-Keeping System
    and a Blind Spot Information System with Cross-Traffic Alert. When combined with the FordPass connectivity suite, you can use voice commands to find a dealership near you, request emergency services, and get vehicle health information and feedback with ease, giving the Bronco an edge over the Wrangler when it comes to safety and support while out and about traveling.

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