Starting at
Starting at
| 300-418 | Horsepower (hp) | 326 |
| 13.1 | Ground Clearance (in.) | 8 |
| 9 | Trims | 3 |
The demand for off-road capable vehicles that are versatile and competent on and off the pavement is mile-high. We see it across the industry as the world’s leading automakers design trucks and SUVs that promise to satiate your spirit of adventure and accommodate your everyday driving needs. Yet, two models stand out in the crowd and are worthy contenders—the 2024 Ford Bronco vs 2024 Toyota Land Cruiser.
The Land Cruiser’s reputation for reliability and off-road capability is well-established, with Toyota capitalizing on that legacy in 2024 to make the SUV more affordable and versatile than ever. The 2024 Land Cruiser is smaller and more agile, but Toyota’s idea of affordability is drastically different from Ford’s. The 2024 Land Cruiser starts at $55,950 for the base trim with only modest upgrades across its three-trim lineup, including a single powertrain option.
While the Land Cruiser may seem attractive, you’re paying a premium for the name and can see your money work harder and go further in a legend like the Bronco. The Bronco’s grand return to the Ford lineup has been met with widespread acclaim, from its affordable packaging to its multi-engine lineup that answers every performance need on and off the pavement. With a starting price of only $39,630, the rugged Bronco is well-equipped and packed with value.[a] Moreover, its G.O.A.T. (Goes Over Any Type of Terrain) Modes guarantee it can tackle anything on and off the road without breaking a sweat.
Besides the stark contrast in pricing, how else does the 2024 Ford Bronco outshine the 2024 Toyota Land Cruiser? What can you expect in terms of performance and capability? How does Ford go above and beyond to outfit the Bronco with cutting-edge technologies that add value and keep you engaged, connected, and informed wherever the road or trail leads? It’s time to find out.
How much do you value your hard-earned money? How much will you spend on an SUV that offers rugged capability and luxury? In 2024, Toyota capitalizes on its reputation and forces drivers to pay a premium for the Land Cruiser. Fortunately, Ford takes a vastly different approach and honors its legacy by making the Bronco affordable and accessible to more drivers.
The 2024 Land Cruiser 1958 starts at $55,950 and sets the benchmark for the SUV family, with a high price tag that must mean more features and technologies. Unfortunately, that isn’t the case. Instead, the base trim includes the Toyota Safety Sense 3.0 suite, an 8-inch Toyota Audio Multimedia touchscreen with wireless Apple CarPlay and Android Auto, LED headlights, heated front seats, a heated steering wheel, and rear and center locking differentials.
Climbing the Land Cruiser lineup means digging deeper into your pockets to enjoy a larger center display, plush seating, and Toyota’s Multi-Terrain Select drive modes. The top-tier First Edition is the best equipped with leather seats, skid plates, rock rails, a roof rack, a premium JBL audio system, a Multi-Terrain Monitor, and heavy-duty mudguards. These components come at a premium, with the First Edition priced at nearly $75,000.
The Bronco lineup tells a different story because Ford makes adventure accessible, affordable, and customizable. With the Big Bend starting at $39,630, drivers reap the benefits of the renowned Terrain Management System with six G.O.A.T. Modes.[a] From there, the Black Diamond, Outer Banks, Heritage Edition, Badlands, Everglades, Wildtrak, Heritage Limited Edition, and Raptor add drive modes and a long list of luxuries, exclusive off-road components, and conveniences.
Trims like the Badlands feature an exclusive suspension and stabilizer bar disconnect, with the Wildtrak boasting a HOSS 3.0 suspension with FOX dampers. The Heritage Limited Edition is an homage to the Bronco’s rich legacy and is instantly recognizable by its hard-top Oxford White roof and body side graphics. The top-tier Raptor is in a class of its own, with its heavy-duty modular front bumper, bash plates, and potent heartbeat that can satiate any need for speed and adventure.
Performance is another divisive factor that gives the 2024 Bronco an edge over rivals like the 2024 Land Cruiser. Toyota and Ford are well known for their engaging, capable, and reliable powertrains. However, Toyota surprised everyone in 2024 by streamlining the Land Cruiser’s lineup to a single hybrid engine. Regardless of trim, every Land Cruiser is a hybrid and delivers the same output, which is a stark contrast to the 2024 Bronco.
The 2024 Land Cruiser relies on a 2.4L four-cylinder i-FORCE MAX hybrid powertrain to deliver 325 hp and 465 lb-ft of torque. The engine is mated to an eight-speed automatic transmission and averages 22 MPG in the city and 25 MPG on the highway. Its full-time four-wheel drive system reflects its penchant for venturing off the pavement, but you’ll have to spend more on a mid- or top-tier trim to enjoy Toyota’s Multi-Terrain Select drive modes that add Auto, Dirt, Sand, Mud, Rock, and Deep Snow. Is the extra money worth it? It isn’t when you compare it with the 2024 Bronco.
Ford goes above and beyond to satiate every performance need by offering the 2024 Bronco with a selection of three turbocharged engines. The standard powertrain is a 2.3L inline four-cylinder engine that produces 300 hp and 325 lb-ft of torque. It’s mated to a seven-speed manual or a 10-speed automatic transmission, which adds to its appeal.
Climbing the Bronco’s multi-engine lineup means even more capability and power. The turbocharged 2.7L EcoBoost V6 produces 330 hp and 415 lb-ft of torque, with a smooth-shifting 10-speed automatic transmission balancing power delivery and efficiency. That same transmission works with the Bronco’s most potent power plant, the 3.0L EcoBoost V6. The turbocharged V6 transforms the Bronco into the ultimate adventurer, producing 418 horsepower and 440 lb-ft of torque.
With several turbocharged powertrains to choose from, it’s easy to find the perfect Bronco for your performance needs. Moreover, Ford heightens your control over the Bronco’s performance with its Terrain Management System and G.O.A.T. Modes. Truly living up to its ability to “Go Over Any Type of Terrain,” the Bronco’s G.O.A.T. Modes include Normal, Slippery, Rock Crawl, Tow-Haul, Sand/Snow, Mud/Ruts, Sport, Eco, and Baja, depending on the trim.
Technology is at the forefront of everything we do, and automakers like Ford and Toyota acknowledge this by incorporating advanced technologies to transform every experience in the driver’s seat. As expected, Toyota asks drivers to pay more for technologies that are standard on the 2024 Bronco, giving the Blue Oval yet another advantage over its higher-priced and lesser-equipped rival. How so?
The 2024 Land Cruiser features a standard eight-inch touchscreen display with Toyota’s Audio Multimedia system. Although wireless Apple CarPlay and Android Auto integration is a notable perk, you’ll have to spend a lot more money for the Land Cruiser’s larger 12.3-inch display. Alternatively, you could venture into the Bronco, which comes standard with an expansive 12-inch display and offers the more intuitive and advanced SYNC 4 infotainment system with enhanced voice recognition and wireless smartphone integration.
The Bronco’s lead widens when you consider its level of customization. With the Land Cruiser, you have three trim options: the Land Cruiser 1958, Land Cruiser, and Land Cruiser First Edition. The trims differentiate themselves by their interior treatments and modest technology upgrades, like drive modes and the Multi-Terrain Monitor found on the top-tier First Edition. Alternatively, the Bronco’s expansive lineup offers several different grades and packages that give you a choice of luxuries, technologies, and features to reflect your needs.
Beyond the standard packaging, you’ll find additions like heated front seats, a 360-degree camera, additional sound deadening, and a heated steering wheel. Innovative technologies are also plentiful, including Ford’s Reverse Sensing System, the Ford Co-Pilot360 suite of driver-assist features, Evasive Steering Assist, Front Parking Sensors, and Trail Turn Assist. The Bronco’s Trail Turn Assist is easily the most attractive to off-roaders because it works at low speeds, applying the brakes to the inside rear wheel to tighten the Bronco’s turning radius in technical conditions. This feature, along with others like Trail 1-Pedal Drive, guarantees that the Bronco is genuinely a go-anywhere SUV with an insatiable need for adventure.
How much are you willing to spend on an off-road-worthy SUV? Comparing the 2024 Ford Bronco with the 2024 Toyota Land Cruiser proves that you don’t have to pay a premium for a rig worthy of venturing off the pavement and answering the call of the wild. Instead, you can invest in an automaker who respects your hard-earned money by offering tangible value across the lineup. That’s the Bronco’s calling card and why it undoubtedly outranks rivals like the Land Cruiser.
DePaula Ford is excited to help you bring your Bronco dreams to life. Our award-winning dealership is a cornerstone of the community, renowned for our customer-first approach and willingness to go the extra mile to deliver the world-class dealership experience you deserve. That experience is a celebration defined by integrity, honesty, transparency, and mutual respect. It also comes with a lifetime commitment from our team to handle all your automotive needs to keep your Bronco running at its best on every adventure ahead.
*Images, fuel economy, and other stats, may reflect higher trim levels, options, or features that may result in a higher cost from the starting MSRP.
MSRP excludes tax, license, registration, additional options, and possible destination charges. Dealers set own prices.
